Pre-save on Spotify is a feature that allows fans to save an upcoming release to their Spotify library before it becomes available on the platform. This helps generate buzz and anticipation for the release, potentially leading to more streams, playlist adds, and followers. Setting up a pre-save campaign on Spotify is a straightforward process that involves creating a Spotify for Artists account, distributing your music through a digital music distributor, requesting a pre-save link, and promoting it to your fans. In the following sections, we’ll go over each step in detail.
Create a Spotify for Artists account:
The first step to setting up a pre-save campaign on Spotify is creating a Spotify for Artists account. This account allows you to manage your artist profile, track your performance metrics, and access promotional tools like pre-save. To create an account, visit the Spotify for Artists website and follow the prompts to verify your artist profile. You’ll need to provide some basic information about yourself or your band, including your music distributor’s name and your social media links.
Distribute your music through a digital music distributor:
In order for your release to be available for pre-save on Spotify, it needs to be distributed to the platform through a digital music distributor. Some popular distributors include DistroKid, TuneCore, and CD Baby. Choose the one that best fits your needs and follow their instructions for uploading your music. Make sure to select the pre-save option when prompted.
Request a pre-save link from your distributor:
Once your music has been uploaded to the distributor, you can request a pre-save link from them. This link will be unique to your release and can be shared with your fans to allow them to save your upcoming release to their libraries. Some distributors might charge an additional fee for this service, so be sure to check before you request the link.
Promote your pre-save link to your fans:
Once you have your pre-save link, it’s time to start promoting it to your fans. You can share it on your social media profiles, in your newsletter, or even in your live performances. Make sure to explain the benefits of pre-saving your release, such as being the first to listen to it and potentially getting it added to their favorite playlists. You can also create a landing page on your website or a separate pre-save campaign page on platforms like Show.co or ToneDen to track your link’s performance and incentivize your fans to pre-save your release.
Monitor your pre-save campaign’s performance:
After your pre-save campaign has started, it’s essential to monitor its performance to see how it’s doing. Spotify for Artists provides detailed metrics on how many users have pre-saved your release, how many have added it to their playlists, and how many have followed your artist profile as a result of your pre-save campaign. You can access this information on your Spotify for Artists dashboard or through your distributor’s analytics dashboard.
Use this data to make informed decisions about your promotional strategy. If you see that your pre-save link isn’t generating as many saves as you’d hoped, consider tweaking your messaging or offering an exclusive incentive to fans who pre-save your release. On the other hand, if your pre-save campaign is performing exceptionally well, consider doubling down on your efforts and promoting it even more aggressively to capitalize on the momentum.
Conclusion:
Setting up a pre-save campaign on Spotify can be an effective way to generate buzz and anticipation for your upcoming music release. By following these five steps, you can create a pre-save campaign that engages your fans and drives more streams, playlist adds, and followers. Remember to create a Spotify for Artists account, distribute your music through a digital music distributor, request a pre-save link, promote it to your fans, and monitor its performance to ensure its success.